Ultradent is responsible for the processing of Personal Data it receives and the subsequent transfers of such Personal Data to third parties acting as agents on its behalf. Ultradent complies with the Privacy Shield Principles for onward transfers of Personal Data from the EU, including the onward transfer liability provisions.
With respect to Personal Data received or transferred in accordance with the Privacy Shield Framework, Ultradent is subject to the regulatory enforcement powers of the Federal Trade Commission (“FTC”). Under certain circumstances, Ultradent may be required to disclose Personal Data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
To learn more about the Privacy Shield program, and to view Ultradent’s certification page, please visit
The information collected by Ultradent is limited to the specific data required for Ultradent to conduct legitimate business purposes and to ensure compliance with regulatory bodies and local, state, national, and international laws.
Examples of the information collected by Ultradent include, but are not limited to, an individual’s name, business name, email address, street address, telephone number, and credit card information (only when a purchase is made).
Ultradent may use certain web-based technologies to collect consumer data such as cookies (small text files stored in a user’s browser), Web beacons (electronic images that enable counting visitors who have accessed a page or certain cookies), or other similar technologies. Ultradent may also collect information from customer purchase forms, interactions with Ultradent’s customer service department, and requests for information.
Consent to Data Collection
A user may, at any time, withdraw their consent by completing and submitting to Ultradent the appropriate consent withdrawal request using the Data Portal for Self Service Requests and Maintenance which is made available upon accessing Ultradent’s websites.
In general, the Personal Data that Ultradent collects allows it to provide services to its customers and employees, comply with legal obligations, resolve disputes, and enforce agreements. Ultradent’s collection of Personal Data also allows Ultradent to keep its customers, employees, and associated third parties up to date on various topics relating to Ultradent, such as the latest product announcements, upcoming Ultradent events, and to send important notices, such as communications about purchases and changes to Ultradent’s terms, conditions, and policies. Ultradent also uses Personal Data to maintain and support its products, deliver requested services and products to customers, help create, develop, operate, deliver, and improve Ultradent’s websites, products, services, content, and customer communications, and to improve marketing, advertising, and sales efforts. Ultradent may also use Personal Data to assist with the identification of users, and for internal purposes such as auditing, data analysis, and research.
Data Transfers and Sharing
Ultradent is an international organization with contracts and business relationships all over the world. Consequently, it may be necessary for Personal Data to be transferred internationally. In such cases, and where required, Ultradent will obtain an adequacy decision as outlined in the General Data Protection Regulation. In the absence of an adequacy decision, Ultradent will comply with generally accepted industry standards for safeguarding the transfer of Personal Data.
The Personal Data collected by Ultradent is not sold to other organizations. Ultradent may share Personal Data with third parties where it is necessary to perform legitimate business functions. Ultradent may also share Personal Data in the following circumstances:
- as required or permitted by law, such as to comply with a subpoena or similar legal process;
- when Ultradent believes in good faith that disclosure is necessary to protect its rights, protect the safety of the individual, protect the safety of others, investigate fraud, or respond to a government request;
- in response to a lawful request by public authorities, including to meet national security or law enforcement requirements;
- to a third party with your prior consent to do so; and
- in the event Ultradent goes through a business transition such as a merger, acquisition by another company, or the sale of all or a portion of its assets.
Additional information regarding the safeguards employed by Ultradent may be obtained by sending an inquiry to
Accessing, Updating, and Deleting Personal Data
Ultradent makes a good faith effort to provide individuals with access to their Personal Data that is collected, processed, and stored by Ultradent. Individuals may, upon reasonable request and as allowed by the US-EU Privacy Shield Framework, review their own Personal Data stored by Ultradent, correct the Personal Data if it is inaccurate, and/or delete the Personal Data to the extent permitted by applicable law and in accordance with Ultradent’s internal security and privacy policies.
When a request is made to Ultradent with regard to Personal Data, and before Ultradent processes the request, the individual making the request is required to identify themselves and to identify the information requested to be accessed, corrected, or removed. In making modifications to their Personal Data, individuals are required to provide truthful, complete, and accurate information. When receiving a request in accordance with this provision, Ultradent will take into consideration, among other things, the burden or expense of providing the requested access, the potential risks to the individual’s privacy, and whether the rights of persons other than the individual making the request would be violated. Ultradent will respond to requests within a reasonable timeframe.
Individuals may edit their Personal Data by logging into their account profile or by contacting Ultradent directly by phone or email. To request erasure of Personal Data, individuals must submit a written request addressed to Privacyshield@Ultradent.com.
Ultradent has implemented processes and physical and technical safeguards to protect against unauthorized access to Personal Data collected and stored by Ultradent, and to prevent unauthorized use, alteration, corruption, or disclosure of that Personal Data. Personal Data stored by Ultradent is maintained behind firewalls. Ultradent’s servers are located within facilities that are subject to physical security measures including user authentication passwords and other similar means, each designed to prevent unauthorized access. With respect to certain categories of Personal Data, Ultradent also uses secure encryption technology to further safeguard the Personal Data received.
Ultradent will cooperate with and rely on the advice of EU data protection authorities (DPAs) with regard to human resources data that is transferred from the EU in the context of an employment relationship.
While Ultradent believes that its policies and practices regarding information security and integrity are reasonable, Ultradent cannot guarantee that the security and/or integrity of Personal Data will not be breached or that such Personal Data will not be subject to unauthorized access, alteration, corruption, or disclosure. Ultradent reviews its information security policies and practices periodically and may update them as it determines reasonably necessary to achieve information security and integrity consistent with industry standards.
Responsibilities and Management
Renewal and Verification
Ultradent will renew its US-EU Privacy Shield certifications annually, unless Ultradent subsequently determines that it no longer needs such certification or decides to employ a different adequacy mechanism. Prior to re-certification, Ultradent will conduct an in-house verification to ensure that its attestations and assertions with regard to its treatment of Personal Data are accurate and that Ultradent has appropriately implemented these practices. As part of the verification process, Ultradent will:
- review the processes and procedures used by Ultradent for training Ultradent personnel about Ultradent’s participation in the US-EU Privacy Shield Framework and the appropriate collection, processing, and storage of Personal Data.
Ultradent will prepare an internal verification statement on an annual basis.
Enforcement and Dispute Resolution
In compliance with US-EU Privacy Shield principles, Ultradent is committed to resolving complaints relating to the privacy, collection, and use of Personal Data. Individuals with questions or concerns about Ultradent’s use of their Personal Data can contact Ultradent at
If you are a citizen of an EU country or are located in the EU, and did not receive a timely acknowledgement to your complaint, or if your complaint was not satisfactorily addressed, then you may contact the below third-party dispute resolution provider for further assistance:
Die Bundesbeauftragte für den Datenschutz und die Informationsfreiheit
Tel. +49 228 997799 0; +49 228 81995 0
Fax +49 228 997799 550; +49 228 81995 550
Under certain conditions, more fully described on the US-EU Privacy Shield website, you may invoke binding arbitration through the American Arbitration Association when other dispute resolution procedures have been exhausted. For more information visit