The Global Marketing Core Team is a group of talented Ultradent marketers from our different offices around the globe. Each region has at least one representative.
Ryan, Steve & Dan are based in HQ and represent US market, Peter handles Europe, Tina (missing in the picture) & Hiromi are the voices of Japan, Nicolas for Asia-Pac and Clauber for Latin America.
While International Sales are becoming more important than Domestic sales, this group was created to bring cohesion to a more Global organization.
Our mission is to:
Enforce consistent GLOBAL Brands both in Company and in Product
Increase the GLOBAL Voice of Customer influence on Brands
Enforce GLOBAL Marketing Policies / Procedures / Solutions
The GMCTeam meets daily by email, weekly over the phone, and quarterly face to face.
What we have already accomplished so far:
- International Training Program (together with the Ultradent University)
- Unifying the Global Catalog
- International Websites
- Product Videos & Sales Tools
- Product Family Brochures
- Web Resource Center Improvements
- Scientific Facts Resource
- streamlining branding
- review global promotions
- exchange strategy
- validation process on new product development/launch
- improving Product positioning and messaging
We look forward to more successful marketing development in the future!