You said "GMCT"?

The Global Marketing Core Team is a group of talented Ultradent marketers from our different offices around the globe. Each region has at least one representative.

or the so-called

Ryan, Steve & Dan are based in HQ and represent US market, Peter handles Europe, Tina (missing in the picture) & Hiromi are the voices of Japan, Nicolas for Asia-Pac and Clauber for Latin America.

While International Sales are becoming more important than Domestic sales, this group was created to bring cohesion to a more Global organization.

Our mission is to:

  • Enforce consistent GLOBAL Brands both in Company and in Product

  • Increase the GLOBAL Voice of Customer influence on Brands

  • Enforce GLOBAL Marketing Policies / Procedures / Solutions

The GMCTeam meets daily by email, weekly over the phone, and quarterly face to face.

What we have already accomplished so far:

  • International Training Program (together with the Ultradent University)
  • Unifying the Global Catalog
  • International Websites
  • Product Videos & Sales Tools
  • Product Family Brochures
  • Web Resource Center Improvements
  • Scientific Facts Resource
  • Communication/internal-external
  • streamlining branding
  • review global promotions
  • exchange strategy
  • validation process on new product development/launch
  • improving Product positioning and messaging

We look forward to more successful marketing development in the future!

Category: Inside UPI
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