“There’s a sort of magic when these dental professionals travel to Ultradent to experience the company and Dr. Fischer’s vision for themselves,” said Ultradent’s international regional manager, Pablo Santiago, of the Latin American KOL (Key Opinion Leader) Conference that took place here in South Jordan this past week.
Ultradent's Latin America KOL Conference attendees pose in front of Ultradent in South Jordan, Utah.
Over 100 high-level dental professionals – including “key opinion leader” dentists, several professors and university deans, clinic directors, and even government officials from Mexico and Venezuela, home to two of Ultradent’s exceptional distributors – convened at Ultradent’s South Jordan headquarters for the 2nd annual conference of its kind.
One of the many seminars and lectures presented at the conference.
Dirk Jeffs, the senior vice president of sales and marketing at Ultradent, stressed the impact and importance of this gathering, saying, “Latin America is a key strategic region for Ultradent where we have experienced tremendous growth over the years. We have some phenomenal distributor partners in the region, including Mexico and Venezuela. These distributors see the value in developing relationships and investing in dental schools and they’ve achieved excellent penetration of Ultradent products within schools in these countries. The 100 or so school representatives who visited us this week were very engaged and very interested in Ultradent’s products and philosophy. As Dr. Fischer would say, we worked hard and we played hard while they were here. This is something that is sure to continue to open doors for Ultradent in these markets.”
Working hard and playing hard!
Pablo Santiago added, “The dental professionals that come to this conference have often only known of Dr. Fischer from afar– essentially, only knowing of him as the energetic, ingenious, president and CEO of the large, international company that is Ultradent. When they arrive and interact with him, they see that although he is a genius and he isan incredibly inspiring and powerful force, he’s also as humble and kind as they come. It’s contagious. Many of them leave the conference feeling very inspired.”
One of the many hands-on presentations at Ultradent's Latin America KOL Conference.
Over the course of the three-day conference, the attendees hear lectures and participate in hands-on demonstrations from Dr. Fischer himself; Neil Jessop, Ultradent’s director of research & development; and several other key opinion leaders, on the development and quality of UItradent’s cutting edge, industry-leading products. The seminars cover everything from endodontics and restorative dentistry, to whitening and esthetics, including a lecture on Edelweiss, Ultradent’s laser-sintered composite veneers. Pablo Santiago summed it up best, saying, “In the end, while attendees benefit from the seminars and lectures, the most valuable thing that the attendees get out of the Latin America KOL Conference are the relationships. They return to their countries, excited to share their experiences learned and expand Ultradent’s vision to improve oral health globally through the practice of minimally invasive dentistry.”