Brown grabbed the VALO Grand curing light and as soon as he put batteries in, it gave off a BEEP, signaling it still worked. That seemingly innocuous BEEP cascaded unfiltered elation over the search crew as pride in the curing light's durability flooded through them.
Social media can be an effective avenue for educating patients about products and procedures through videos, linking to blogs, and other marketing materials. But—and this is a big BUT—being dry, overly-clinical, and mundane will lampoon your efforts. To successfully promote, you want to educate while you entertain.
Even though they've come far, Neil Jessop says that Ultradent, along with his research and development team, aren't resting on their laurels. "There are a lot of smart people in this industry, so we try to maintain a certain level of vigilance in always looking for ways to improve and offer the best technologies out there." …
If a VALO light can survive a drop from space, it can certainly handle being dropped from a table in a dentist office…right?